Business succeeds not only due to quality products but also because of the personal traits of its leaders. The DOMINO brand, which today is one of the leaders in the luxury segment in Ukraine, appeared 20 years ago thanks to an ambitious entrepreneur who challenged himself and founded a business selling branded clothing, footwear, and accessories. Under the leadership of Anton Shukhin, the DOMINO brand has transformed into a prestigious retailer that supplies fashionable items to its own boutiques and sells them in its online store.
Why buy branded clothing at DOMINO?
In business, Anton Shukhin adheres to the principle of long-term development, and the best proof of this is over 20 years of successful operation. Step by step, he expanded the assortment, increased the network of multi-brand boutiques, and improved the service. To strengthen its position in the Ukrainian market, he did not chase instant sales but built trusting relationships with customers.
Regular customers of DOMINO know: each collection is carefully selected and corresponds to the latest trends. To make branded items accessible to Ukrainians, the company:
- collaborates with renowned fashion houses, including Balenciaga, Stone Island, Loro Piana, Dolce & Gabbana, Chanel, Palm Angels, Miu Miu, and others;
- only purchases clothing, footwear, and accessories that are relevant for the current season;
- ensures the availability of selected items on a specified date for fitting in the boutique.
To help women and men better navigate trends, DOMINO publishes reviews of new arrivals in its online magazine with photoshoots of looks. A team of professionals — stylist, hairdresser, makeup artist, producer, photographer — works on creating each shot.
Despite the fact that the business owner cannot always be present at each of these productions, he encourages the team to create them. Star Ukrainians — athletes, politicians, businessmen, artists — are invited to the photoshoots. For example, in the latest shoot, world judo champion Daria Bilodid, Olympic swimming medalist Mykhailo Romanchuk, and businesswoman Yulia Kychyla participated.
DOMINO organizes collaborations with famous people who showcase fashionable looks from the boutiques' assortment. Each outfit is carefully complemented with shoes, bags, and accessories. Through such examples, the retailer teaches how to dress stylishly and harmoniously combine items from one's wardrobe.
A network of multi-brand boutiques led by one person
Anton Shukhin, who had an ambitious idea to create a business in the luxury segment 20 years ago, now manages a large network of clothing and footwear stores. If you also dream of connecting your professional activity with the fashion industry, don't miss your chance. To be the first to learn about current vacancies at DOMINO, follow Anton Shukhin's social media pages:
- Instagram — https://www.instagram.com/anton_shukhnin/;
- Facebook — https://www.facebook.com/anton.shukhnin/;
- Linkedin — https://ua.linkedin.com/in/%D0%B0%D0%BD%D1%82%D0%BE%D0%BD-%D1%88%D1%83%D1%85%D0%BD%D1%96%D0%BD-6767b6268.
He shares news about the development of DOMINO and sometimes invites people to join his team. For instance, the retailer is currently looking for a visual merchandiser. Even if you are not applying for this position, the network will expand in the future, and you may be able to take on another role. Currently, the multi-brand boutiques operate in Odesa and Kyiv, and new projects will be launched soon.
Thanks to a strong leader, the retailer continues to operate successfully, not forgetting to support Ukraine in its most challenging times. Recently, at the initiative of Anton Shukhin, the profits of DOMINO during the holiday weekend for Ukraine's Independence Day were directed to the needs of the Armed Forces of Ukraine. He also, together with his wife, prepared useful gifts for 100 children from displaced families for the new school year. This is a commendable and exemplary case of socially responsible business!
